For the 7-seater family car, we launched the regional campaign with the concept – “For uncompromised moments”. This highlighted the precious family moments the target audience can cherish, as well as focused on the uncompromised features of the car.
We worked on the below to bring this campaign to life:
- Create a 360 campaign strategy and idea to launch Geely Okavango in the Middle East – with Saudi Arabia being the main focus.
- Develop key messaging & visuals of the campaign
- Create launch film and USP films – from concept and script to production.
- Work on campaign extension including social, digital, in-showroom and launch event