OBJECTIVE: Create a 360 campaign for the region to launch the all-new Geely Okavango – a 7-seater family car.

CREATIVE: We launched the campaign with a single-minded creative proposition: “For uncompromised moments”. The campaign was launched with this film, which was then supported by USP films, print, outdoor, on-ground activation, social posts and stories, digital campaigns, and showroom branding.

Production House: Dejavu Productions Director: Henri Bassil