For Ramadan, we launched the ‘Be a Rock’ campaign for Deefields Mall in support of people of determination from Sedra Foundation. From concept and design to production and creating the film, ‘Be a Rock’ brought the community together for an inclusive society.

Gold Winner at MECSC 2019
Top 10 campaigns in the world
ICSC 2019

Be a Rock case study film

This Ramadan, we launched the ‘Be a Rock’ campaign for Deefields Mall in support of people of determination from Sedra Foundation. From concept and design to production and creating the film, ‘Be a Rock’ brought the community together for an inclusive society.