How many mums out there take good care of their health? Here’s an initiative we launched for breast cancer month to gets mums to prioritise their health and do regular check-ups. With mums generally more attentive to their kids’ homework, Mediclinic collaborated with GEMS Education and distributed a book – ‘Mary had a little Lump’, that highlighted the importance of breast examination through a children’s story book. This book was given to little kids who took home a very important message for their mums.
In celebration of the International Friendship Month, we created a social campaign for Deerfields Mall that took a take on the name itself. We launched branded posts with #Dearfields, where we invited fans to shop, dine and play with
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